Social Media Strategist | Content Creator
Social Butterfly LLC.
Projects
Curated Promotional Graphics & Niche Content
Strategy:
Implemented a daily organic content strategy using a 30–31 day content calendar.
Content followed an 80/20 approach:
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80% relatable niche content (journal prompts, affirmations, and motivational quotes)
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20% promotional posts to highlight products while fostering an engaged online community.
Eccolo LTD.
Dec. 2021 - May 2025
Stationery and lifestyle brand.
Niche-led, organic content strategy focused on motivation, wellness, and self-care, driving engagement and traffic through community-first social media.
Challenge:
Eccolo was my very first social media management client!
The goal was to increase brand awareness and build a relevant online presence while educating customers that their stationery products were available both online and in major retailers like Target and TJ Maxx.
Results
Click me!
Results:
Organic content increased accounts reached, profile activity, and website clicks, helping drive more awareness and traffic to the brand.
The niche-driven strategy also improved engagement through saves, shares, and comments while strengthening overall brand awareness and product discovery across Eccolo’s online audience.
**Click mini arrows to swipe through content**
Projects
Credibility & Social Proof
Community Building/Fun Promo
Curated Educational Content
Strategy:
Implemented a consistent organic content strategy posting 5 times per week.
Content focused primarily on educational and value-driven posts, including kids’ haircut tips for barbers and stylists, testimonials from families, and helpful resources for parents.
Approximately 90% of content was niche-led and educational, with 10% promotional content to highlight product benefits.
Before
Jan. 2023 - Jan. 2024
Imagination Booster
Aug. 2024 - Present
Kids’ haircut tools for barbers, stylists, and parents.
Organic content strategy focused on education for hair professionals, practical tips for parents, and product value, driving engagement and building trust through insightful, education-driven content.
Challenge:
Imagination Booster’s social media had been inactive for over two years, making organic reach a bit of a challenge to rebuild.
The goal was to restore brand awareness among the existing audience while expanding visibility to new audiences.
The strategy also needed to reach two distinct audiences simultaneously: parents and hair professionals.
Website Traffic
Results
H0w It's Going
Results:
Consistent posting and niche-led content significantly increased organic reach and engagement across the platform.
The active social media presence also contributed to increased website traffic, product sales, and a steady growth in new customers discovering the brand online.
After
Aug. 2024 - Aug. 2025
+ $2,135 Revenue Increase
Increased Units Sold + Orders
Increased Visitors + New Customers
Top Performing Content
**Click to watch full videos
(results + revenue at the end!)**
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Before
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**Please Note: Due to the time limited nature of Meta Business Suite, number of followers gained/lost in this time period are unavailable.
In The Cut Barbershop
Sep. 2024 - Present
Family-owned barbershop in the Hudson Valley, NY.
Organic content strategy showcasing barber expertise, fresh cuts, and community engagement, driving 200+ new followers within one year, increased local visibility, and storefront foot traffic.
Challenge:
In The Cut Barbershop was already a successful family-owned business in the Hudson Valley, NY.
The challenge was expanding outreach to new potential customers, increasing storefront foot traffic, and maintaining a relevant online presence in a competitive local market.
Top
Performing Content
Strategy:
Implemented a consistent organic content strategy, posting 3x per week to highlight barber skills, haircut transformations, and shop culture.
Instagram was used as a key discovery point for potential clients researching local barbershops and deciding where to book their next haircut.
Local SEO keywords and hashtags such as “Barbershop Near Me,” “Hudson Valley Barber,” and “Hudson Valley Barbershop” were incorporated to improve organic reach and visibility within the local community.
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After
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Results:
Within one year of consistent posting, the account reached 64.1K new people on Instagram and gained 280+ new followers.
Increased profile activity clicks helped drive potential customers to call the barbershop, view directions, and ultimately visit the storefront.